Our Thinking

Kristin Steele Kristin Steele

Three Ways to Drive Pipeline Growth with an On-Demand Webinar Strategy

Webinars have become a regular part of our weekly work routine as a way to stay connected with people and industry developments during the pandemic. However, many companies don't capitalize on the golden opportunity to web the webinar content into their overall marketing strategy. In the following paragraphs, the LaunchPad Creative team will share a few ways webinars can be used to drive pipeline growth.

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#LPCBookCorner

We are delighted to share a collection of books that we have found to be helpful in our development as leaders, marketing professionals and collaborators.

Featured
Never Split the Difference: Negotiating as if Your Life Depended on It
Never Split the Difference: Negotiating as if Your Life Depended on It

The art of negotiation. It is a coveted skill that most executives aspire to master early in their careers. Heck, it is a skill most people seek to perfect as negotiation occurs in every aspect of life.

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Creative Confidence
Creative Confidence

Do you remember when teachers would chastise you for doodling in class or for humming your favorite tune? Of course, you do. Learning the core subjects in school is important, but somewhere along the way, school administrators and teachers lost sight of the importance of flexing some creative muscle.

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This is Marketing
This is Marketing

Our featured book is one that we believe has been game-changing for how marketers approach marketing. Seth Godin, known to many, is a reputed speaker, teacher and author on the topic of marketing, and in 2018, he gifted us his wisdom in a book titled "This Is Marketing."

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