This is Marketing
Our featured book is one that we believe has been game-changing for how marketers approach marketing. Seth Godin, known to many, is a reputed speaker, teacher and author on the topic of marketing, and in 2018, he gifted us his wisdom in a book titled This Is Marketing.
In the past, marketers have used spammy “in your face” tactics to win clients, which proved, over time, to be costly, ineffective, and, more importantly, fostered distrust between customers and the company.
Effective marketers today use marketing to solve the customer’s pressing issues. They accomplish this by creating an emotional connection with people instead of relying on the marketing of the past tactics of attention-seeking ads.
Our three biggest takeaways are:
Define your audience to understand what issues your client base are facing and provide them with a winning solution.
Storytelling is the most effective tool marketers have at their disposal to connect with prospective customers. Use storytelling to speak directly to your prospects.
Keep showing up for your clients. Maintain a consistent, confident and clear storytelling approach to continue to build confidence and evolve your product or service offering.
We highly recommend you check out This Is Marketing.