Our Thinking

Kristin Steele Kristin Steele

7 Reasons Good Content is the Best Business Investment

Content is everywhere, but good content is what’s important. From email campaigns and white papers to powerful – yet clear – audiovisual elements, articles, blogs and more, the ability to convert prospective clients into loyal, lifelong customers is business critical in the financial services sector.

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Kristin Steele Kristin Steele

Why Good Content Matters

Creating quality content is an ongoing process that will help you meet your business goals. In this post, we’ll talk about what qualifies as good content and why it matters for SEO and the reader experience.

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#LPCBookCorner

We are delighted to share a collection of books that we have found to be helpful in our development as leaders, marketing professionals and collaborators.

Featured
Never Split the Difference: Negotiating as if Your Life Depended on It
Never Split the Difference: Negotiating as if Your Life Depended on It

The art of negotiation. It is a coveted skill that most executives aspire to master early in their careers. Heck, it is a skill most people seek to perfect as negotiation occurs in every aspect of life.

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Creative Confidence
Creative Confidence

Do you remember when teachers would chastise you for doodling in class or for humming your favorite tune? Of course, you do. Learning the core subjects in school is important, but somewhere along the way, school administrators and teachers lost sight of the importance of flexing some creative muscle.

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This is Marketing
This is Marketing

Our featured book is one that we believe has been game-changing for how marketers approach marketing. Seth Godin, known to many, is a reputed speaker, teacher and author on the topic of marketing, and in 2018, he gifted us his wisdom in a book titled "This Is Marketing."

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