How Video Can Elevate Your Content Marketing Strategy
The way decision-makers in financial services consume content is evolving. With the pressures of the modern work environment—constant emails, social media distractions, back-to-back meetings, and an overflow of information—it’s increasingly difficult for executives to dedicate time to read in-depth white papers or lengthy articles. Yet, these same individuals need access to clear and concise information to make informed choices.
That’s where video can be a game-changer.
Integrating Video into Your Content Strategy
For financial services firms looking to effectively reach clients and stakeholders, adding video to your content mix is a powerful tool. Whether explaining complex financial products, industry trends, or research insights, video can capture attention in ways written content alone might not. Short videos complement articles and reports, making it easier for your audience to digest key information without sacrificing valuable time.
To maximize impact, keep videos brief—ideally under two minutes for each key point or section of a white paper. This ensures you can deliver your message effectively while respecting the busy schedules of your clients and prospects.
Repurposing Content: A Strategic Advantage
For financial services firms, repurposing existing white papers, blog posts, or research reports into video can offer strategic benefits:
Broaden Your Reach: People prefer to consume content in varying formats. By turning a research paper into a video, you meet the preferences of people who are more likely to engage with video content than traditional written reports.
Enhance Engagement: Financial topics can be complex, but video helps simplify them and makes the content more engaging. A video-based explanation of a market trend or investment strategy is likely to generate more interaction, shares, and feedback than text alone.
Strengthen Your Content Strategy: Repurposing allows you to extend the shelf life of your content. Each white paper or blog post can be reimagined into videos, infographics, and even webinars, ensuring your efforts go further while maintaining consistency across channels.
Boost SEO: Repurposing content into video also gives you more opportunities to optimize for search engines, with relevant keywords, meta descriptions, and internal links enhancing your firm’s digital presence.
How to Turn Financial Content into Video
Creating videos from existing content doesn’t have to be complicated. Here’s how to get started:
Select a report or article that aligns with your audience’s current interests and would translate well into video.
Highlight key points and insights from the original content.
Craft a script that reflects how viewers absorb information—clear, concise, and to the point.
Define a clear call to action, such as directing viewers to the full report on your website.
Record your video using a polished, professional tone that reflects your firm’s brand.
Edit the video for a seamless experience, removing unnecessary parts and enhancing clarity with visuals.
Publish and share the video on your site, social media, or through targeted email campaigns.
Is Video Right for Your Content Marketing?
For financial services firms, video is not just a trend. The data supports its staying power: increased conversion rates, enhanced engagement, and improved reach are all reasons to consider incorporating video into your content marketing. Whether explaining investment strategies, market analysis, or new regulations, video offers a compelling way to communicate with your audience efficiently and effectively.
At LaunchPad Creative, we help financial services companies create content marketing strategies that build brand awareness and attract new clients. Get in touch with a member of our team to learn how we approach content marketing.