#LPCBookCorner
Never Split the Difference: Negotiating as if Your Life Depended on It
The art of negotiation. It is a coveted skill that most executives aspire to master early in their careers. Heck, it is a skill most people seek to perfect as negotiation occurs in every aspect of life.
Creative Confidence
Do you remember when teachers would chastise you for doodling in class or for humming your favorite tune? Of course, you do. Learning the core subjects in school is important, but somewhere along the way, school administrators and teachers lost sight of the importance of flexing some creative muscle.
This is Marketing
Our featured book is one that we believe has been game-changing for how marketers approach marketing. Seth Godin, known to many, is a reputed speaker, teacher and author on the topic of marketing, and in 2018, he gifted us his wisdom in a book titled "This Is Marketing."
Building a Storybrand
Our featured book is one we love as the author's approach to crafting brand messaging is similar to ours. Building a Storybrand by Donald Miller discusses the importance for businesses to have a clearly defined brand message that describes who they are, what services they offer and why a customer should choose them over one of their competitors.