Building a Storybrand
Our featured book is one we love as the author's approach to crafting brand messaging is similar to ours. Building a Storybrand by Donald Miller discusses the importance for businesses to have a clearly defined brand message that describes who they are, what services they offer and why a customer should choose them over one of their competitors.
Storytelling is an art that is comprised of 3 main components - a hero, a villain and a strategy to help the hero win. By approaching the development of your brand messaging with the art of storytelling in mind, you will create a clear message that your customers, employees and business partners will understand.
In his book, Miller outlines the Storybrand 7-Part Framework (SB7) or the components that will help you create clear brand messaging. Read his book to learn what the 7 steps are and how to use them.
Our biggest takeaways are:
Make your customer the hero.
Be specific about defining their problem (the villain).
Display empathy and assure them that your solution works.
Make it difficult for the customer to ignore you by creating subtle, but compelling calls to action.
Building a Storybrand is a book that we will pull off the shelf now and then as we believe that all great marketing begins with a story.