Creating effective marketing campaigns involves a systematic approach that integrates planning, audience understanding, creative content development, channel selection, monitoring, and adaptation.
We are delighted to share a collection of books that we have found to be helpful in our development as leaders, marketing professionals and collaborators.
The art of negotiation. It is a coveted skill that most executives aspire to master early in their careers. Heck, it is a skill most people seek to perfect as negotiation occurs in every aspect of life.
Do you remember when teachers would chastise you for doodling in class or for humming your favorite tune? Of course, you do. Learning the core subjects in school is important, but somewhere along the way, school administrators and teachers lost sight of the importance of flexing some creative muscle.
Our featured book is one that we believe has been game-changing for how marketers approach marketing. Seth Godin, known to many, is a reputed speaker, teacher and author on the topic of marketing, and in 2018, he gifted us his wisdom in a book titled "This Is Marketing."
