4 Effective Video Formats Proven to Increase Engagement
What’s the best way to connect with prospects? Show them what you bring to the table.
Video content is a great way to strategically highlight, recap, showcase or promote your most valuable services. Don’t get lost in the mix. Let us help you by explaining the four types of video content shaping the financial services industry on LinkedIn today.
Videos generate 20x’s more shares on LinkedIn than other types of content.
With that much power, LinkedIn prioritized video content on its platform by teaming up with video maker Animoto to co-create templates that help maximize video success for B2B organizations on the platform.
But what types of videos should financial services companies create on LinkedIn?
Below are four video varieties that financial services companies can easily design to drive engagement.
ONE: WEBINAR PROMOTIONS
People are always looking for flexible, professional development opportunities. Having the option to schedule a class or training on one’s own time explains why webinars have increased in popularity over physical conferences.
However, drawing people’s attention to webinars through social media can be tricky. Why? Because marketers don’t often lead with the value the participant will receive from attending the webinar.
Promo videos for webinars that lead with value will see greater organic interest.
TWO: COMPANY INTRODUCTORY VIDEOS
Attention spans are shrinking in today’s fast-paced world. That’s why short, attention-grabbing videos perform better on LinkedIn.
Companies who invest in their brand will be able to attract clients and talent by demonstrating what differentiates their service or product from others.
Financial services B2B professionals know the sales cycle can last longer than typical consumer marketing efforts, so these kinds of stories are important for brands to tell.
THREE: INDUSTRY INSIGHT VIDEOS
LinkedIn is a professional networking site, and people on the site are there to do just that – network. They also use the platform to consume industry-related information.
Financial services companies have a golden opportunity to build their brand presence on LinkedIn with shareworthy videos. In short, financial services companies can benefit from creating videos that showcase the value of a topic relevant to their particular industry.
The video provided by LinkedIn below is a perfect example of how to generate engagement and drive traffic to a company’s website.
FOUR: EVENT RECAP VIDEOS
How did your event turn out? In the financial services industry, there’s always an event to host or attend, but not everyone can make it to every event. Event recap videos are a fantastic way to highlight key takeaways from an event, creating buzz and generating discussion.
A great recap video respects the viewer’s time by providing a thoughtful summary of the event with a link to learn more about what was discussed during the conference.
If you haven’t tried to create a LinkedIn video in the past, why not try now? Videos effectively generate more engagement than sharing a blog post or posting a picture.
Just consider the following when making a video that was shared in a previous LinkedIn post:
Ensure all videos have closed captioning.
Create short, high-energy videos.
Keep videos between 30–60 seconds in length.
Ensure videos are optimized for mobile display.
Upload the video to LinkedIn natively.
In one of our upcoming posts, we will walk through some of the most user-friendly video platforms for LinkedIn and provide tips for creating engaging videos.
Reach out to us with any questions you have on video marketing for LinkedIn.