8 Reasons Why You Should Use Email Marketing

In 2022, email marketing remains one of the most effective tools marketers have to engage with prospects and nurture relationships. Why? Email marketing allows companies to connect with an audience in a personalized way and increase sales cost-effectively. Email marketing promises to deliver the highest ROI of all marketing channels—$36 for every dollar spent.

Below, we provide 8 reasons why financial services firms should integrate email marketing into their marketing strategy.

Looking for more information? Listen to our recent Marketing Mini where we spend 20 minutes discussing how to generate leads with email marketing. Any questions? We’re here to help.